Polarization of social media and society

Polarization of social media and society

Polarization of social media and society


In the modern era of Information revolution, there have been continuous questions about the role of social media. Information revolution in economic, political and social progress has played an important role. But the question of raising the information revolution, social media, is also very important. What is the role of social media in the progress of society? Is social media generating polarization in our society? The submitted article analysis tries to find answers to similar questions.


  • We live in a world where we are not only consumers of information but also productive. This same interference gives us away from its control.
  • On an average, approximately 1.49 billion people log in to Facebook every day. On average, about 6,000 tweets are posted on Twitter every second and since then, since the beginning of the Instagram, more than 40 billion photos have been posted on it.
  • As we are heading towards the end of the second decade of this century, social media and the internet are reversing their promise of reducing distances between us and making them aware of people outside of the individual network.
  • Due to the widespread use of social media, we are making ourselves fanatic. Fake News has today become a business and has been playing a rhythm in the way of people. The rise of Fake News has brought the mainstream media into the circle of doubt.
  • Today Fake News has also succeeded in making the place in traditional media outlets, whose festivals often have famous people.

How is polarization happening?

  • In the 1950s, a full range of psychological experiments were made by the social psychologist Solomon Asch. These experiments were made to determine how a person’s opinion is influenced by the majority opinion.
  • In the conclusion of these experiments, Asha found that a person was prepared just to answer wrong so that he was involved with majority opinion.
  • Respondents responded incorrectly because they did not want to ridicule themselves or because they believed that the group is better known than them.
  • Although this form of communication has evolved in the new form from the 1950’s, but in spite of this human nature has not been able to reconcile with it. To a lesser extent, this notion also indicates the effect of online fek news, which contributed to the expansion of polarization in the society.
  • According to a study conducted by Elto University, Finland, about the growing polarization on social media, factors such as uniformity between users (users in a social system have more relationships with people like themselves) and the result of algorithms is that we vary Feel uncomfortable in adopting ideas.
  • Social media sites are ready to play the role of a catalyst. For example, Twitter will inspire you to follow those people who have the same viewpoint as your approach.
  • Characteristics such as openness, ambiguity, and oblivion which once gave power to marginalized communities, are now playing the role of catalyst in enhancing intransigent intentions.
  • During the past few years, the trend of wrong reports (due to prejudice or human error), false news (deliberately created news) and even ‘fake account’ has increased. This trend is further used to advance directly to political agenda or to disturb someone on the online platform.

Polarization by other means

  • Looking at the history, it is known that the printing press was seen as a trouble by the Osmani Empire. The rate of printing and distribution of books had generated a doubt. Ironically, the first Greek printing house, founded in 1627, printed a booklet targeting Jews.
  • Books were just like a tool like social media. Banning of books and blaming social media is a sign of faulty reasoning.
  • If there was a bias towards evil in the social media, then campaigns like #metoo could never come before us.
  • Distribution of lost children, distribution of money to help in various disasters, and all other good work is being done through social media.
  • Social media is a system of multimedia and other platforms that are multilingual, multicultural and inclusive. It provides equal opportunities for everyone, despite the lack of class, creed, caste, religion, gender, age or financial resources. There is no logical basis to blame the social media for abuse (online and offline).


  • Due to the influence of social media, the scope of people’s thinking is getting narrowed, which not only changes behavior in voting, but it also has a huge effect in everyday personal interactions. This is a matter of serious concern in today’s era.
  • It is true that social media was used to gain support for a person who had burnt a Muslim person alive in Rajasthan, but this is the same social media that used to raise money for the parents of that girl. , Which was brutally murdered after a gang rape in the Kathua of Jammu and Kashmir.
  • It is proved by the fact that social media is merely a means of use, which is totally dependent on the user.
  • Social media is certainly facing the global challenges of both the bogus (factual and the throw) of information, but it also enables people to reach their rights and tell their opinions. It is expected that over time, people will take the responsibility to share any content on the Internet and reclaim the belief that the social media platform is falling.

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